JOYA™ 4U Ltd. is an enterprise of two women entrepreneurs, creating high-end, unique, innovative adult novelties, with outstanding designs and meticulous branding, designed to bring you pleasure. JOYA’s philosophy is to design adult toys having a unique blend of style, ergonomics and psychology - with a wink to fashion. JOYA 4U Ltd. invites you to let go of the past and go for the future. To live the life you imagined.